Product Teardown
Where NoBroker loses users before they pay
I found where a $2B rental app loses users right before they book.
2Cr+
users on the platform
$2B
prop-tech market
4
fixes recommended
Problem to impact
Problem
NoBroker promises zero brokerage, but that only matters if bookings actually go through.
Research
I used the app like a first-time user: signup, search, checkout, payment.
Fix
Ask for permissions later, speed up location, simplify checkout, verify phone numbers.
Impact
Each fix targets the exact step where users give up before paying.
What I found
- The app asks for contacts and location before showing a single listing, so new users lose trust right away.
- Finding your location takes so long that people give up and leave.
- The payment screen mixes add-ons with the actual booking, so the 'Pay Now' button gets lost.
- Phone numbers aren't checked with an OTP, so a wrong number goes unnoticed.
Impact
A short list of fixes aimed at the exact point people stop booking, not just a redesign.
Snapshot
- Company / Product
- NoBroker
- My role
- Independent teardown
- Timeframe
- NextLeap PM Program
More work